QSI: Full Service Qualitative Research

QSI provides high-quality, full-service qualitative market research.  QSI's personalized approach provides advantages not offered by many larger companies.

Basic Projects Typically Include:

    •  Planning Meetings with Moderator

    •  Screener Development

    •  Interview Guide Development

    •  Target Name List *

    •  Recruitment (Overseen by QSI) *

    •  Moderating/Interviewing (Conferencing Available)

    •  Oral Debriefs at All Stages of Interviewing

    •  Audio/Video Taping of All Interviews

    •  Respondent Data Analysis

    •  Full Written Report and/or Oral Presentation

       * Provided by QSI Affiliate

Methodologies Most Often Used:

    •  Focus Groups

    •  Mini Groups

    •  Face-to-Face In-Depth Interviews (IDIs)

    •  Phone In-Depth Interviews (with Conferencing)

    •  FocusVision Groups and IDIs

    •  Parent-Child Pairs

    •  Child/Tween/Teen Buddy Pairs

Research is Personalized:

    •  Work Only with Dr. Young from Project Inception to Delivery

        of the Final Product

    •  No "Account Executive" Selling the Project with Someone

        Else Designing/Conducting the Actual Research

    •  No "Junior Team Member" Responsible for Any Phase

        of the Project

All This Equates To:

    •  Integration and Continuity at All Phases of the Project

    •  Attention to Detail in Design and Implementation

    •  Superior Analysis of Respondent Data

    •  More Useful Insights

    •  Quick Project Turn-Around Time

    •  Timely Delivery of the Final Product

Copyright © 2001-2008 David Young, Ph.D.