The following are typical Success Stories at QSI:

Client:

A MAJOR PHARMACEUTICAL COMPANY

The client had a new drug on the “drawing board” and wanted to know how physicians treating the disease would prescribe it.

Solution:

Focus groups were conducted among various physician groups treating the disease.  Physicians evaluated the new drug profile in terms of efficacy, side effects, and safety and compared it to current medications utilized in the treatment of the disorder.

Results:

The client was given the information necessary to decide whether to continue further development and clinical testing of the new medication.

Client:

THE HUMAN RESOURCES DEPARTMENT OF A MAJOR FIRM

The company wanted to evaluate employee acceptance of senior management reorganization and whether they viewed it as consistent with corporate vision and values.

Solution:

Confidential focus groups were conducted among employees at all levels.  Analysis revealed inconsistent acceptance of the reorganization and understanding of vision and values.  Recommendations were made to enable management to better communicate corporate direction.

Results:

Management was provided the information they needed to increase employee acceptance and understanding of the corporate mission.

Client:

THE BRAND TEAM OF A CONSUMER PRODUCTS COMPANY

The client wanted to better understand the Brand Image of one of their products.

Solution:

Children, teens, and parents were individually interviewed to determine their perception of the brand.  Brand extensions were presented to determine how respondents related to them vis-à-vis the brand.

Results:

The brand team was given a more thorough understanding of Brand Essence to enable them to better position the product and develop communication.

Client:

THE MARKETING DEPARTMENT OF A MEDICAL PRODUCTS COMPANY

The client had made numerous software and hardware modifications to one of their products and wanted to know how well the modifications were being received by end-users.

Solution:

The project required extensive review of technical manuals and spending a day in a hospital operating room viewing medical procedures to gain an understanding of both the apparatus and procedural requirements of the physicians and nurses.  Later, focus groups were conducted separately among physicians and nurses in three cities to assess their evaluation of the apparatus.

Results:

The client learned which product attributes were most liked (and disliked) by physicians and nurses and was provided direction for future product upgrades.

Copyright © 2001-2008 David Young, Ph.D.